New GPSR Rules: Online Sellers Must Disclose Manufacturer Details and Appoint EU Representative

The upcoming changes to the General Product Safety Regulation (GPSR) will introduce new obligations for businesses selling products online. From December 2024, sellers will need to provide transparent information about the manufacturer, including their physical address, to help ensure consumer safety. Additionally, if a seller is offering products within the EU but the manufacturer is based outside the region, they must appoint an Authorised Representative in the EU who can be contacted regarding product safety concerns.

These changes aim to boost consumer protection and product accountability in the digital marketplace, ensuring that products sold online meet EU safety standards. Businesses are urged to prepare for compliance to avoid penalties. For further details on these new requirements, including the roles and responsibilities of economic operators, you can find a comprehensive guide in the article GPSR: Obligations of Economic Operators in Distance Sales on our website.

For all the advice and expert consultancy services you need on CE Marking Compliance Consultants and meeting the new EU General Product Safety Regulations take a look at our services offered at Product Compliance Support.