Why Every Toy Will Soon Need a Digital Product Passport

The EU has adopted the new Toy Safety Regulation (EU) 2025/2509, which will replace the long-standing Toy Safety Directive 2009/48/EC. One of its most significant changes is the introduction of a mandatory Digital Product Passport (DPP) for toys placed on the EU market.

The key dates are:

• 12 December 2025 – The new Toy Safety Regulation was published in the EU Official Journal.
• 1 January 2026 – The Regulation entered into force.
• 1 August 2030 – The main requirements of the Regulation, including the Digital Product Passport, become applicable.

From 1 August 2030, toys placed on the EU market under the new requirements will need a Digital Product Passport, accessible through a QR code or other suitable data carrier.

The DPP will contain specified product identification, manufacturer and responsible economic operator details, references to applicable EU legislation and standards, and relevant conformity information. The information available will depend on the requirements and applicable access rights.

The Digital Product Passport is intended to:

• Give regulators and customs authorities access to relevant product compliance information.
• Support more efficient market surveillance and customs checks.
• Improve product traceability and transparency throughout the supply chain.

For manufacturers, importers and distributors, these changes will introduce important new responsibilities when placing toys on the EU market.

Manufacturers based outside the EU must ensure that an appropriate EU-based responsible economic operator is in place, as required by applicable legislation. An EU Authorised Representative can fulfil this role where properly appointed and authorised, although appointment of an Authorised Representative is not mandatory in every case.

We’ve put together a full guide to what’s changing and the practical steps businesses should take to prepare.

👉 Read the full article here: The Future of Toy Compliance: Understanding the New EU Toy Safety Regulation and the Digital Product Passport

At AuthorisedRepCompliance.com we act as EU and UK Authorised Representatives, and at ProductComplianceSupport.co.uk we provide global compliance support, including preparing DPPs and technical files.

We are already preparing our own systems to enable us to provide Digital Product Passport services as the new rules come into effect. If you have questions about the DPP or how it will apply to your products, we’re happy to help.