In May 2023, the European Union unveiled the latest iteration of the General Product Safety Regulation (GPSR), aiming to replace the General Product Safety Directive (GPSD). The primary goal is the modernization and enhancement of safety standards for non-food consumer products.
This updated regulation addresses various challenges, including adapting to emerging technologies, the surge in online sales, and the inefficiencies and inconsistencies in market surveillance rules. It also tackles issues like the inadequacy of product recall measures and inconsistencies in regulating food-imitating products. Additionally, it anticipates challenges arising from the increasing trends of globalization and digitization.
Effective from June 13th, 2023, the regulation was officially enforced on the twentieth day after its publication. However, a transition period of 18 months is in place, meaning the full implementation of the regulation is scheduled for December 13th, 2024.
A noteworthy feature of the regulation is the explicit definition of an “economic operator,” encompassing manufacturers, authorized representatives, importers, distributors, and fulfillment service providers. Businesses falling within these categories in the EU are required to designate a responsible person in the EU before importing products. This provision notably impacts companies engaged in online product sales. Amazon, for instance, is set to discontinue its responsible person services by March 31st, 2024.
For those involved in online product sales targeting the EU market and seeking to appoint a Responsible Person, we are ready to assist. Please feel free to contact us via phone or by using the enquiry form.